Typically deals use a percentage discount coupon code and sometimes free delivery (which could have a qualifying spend to trigger it).
To run your own promotion:
Add a coupon code(s), with codes normally called FRIDAY, BLACKFRIDAY, MONDAY or CYBERMONDAY
- Create promo banners on your home page which describes the offer and displays the coupon code
- Add a message into your product page template to advertise the offer and code
- Add a message into your Checkout page text which describes the offer and displays the coupon code
- Create an email campaign for the promotion and send it out to users (Hint: REC+ allows timed email campaigns)
- Run a paid advertising campaign to promote your deal